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Branding Your School: Effectively Communicating Your School’s Story to the Community (Project 24 Digital Leadership Series)


project 24

The Alliance for Excellent Education Invites You to a Webinar

Branding Your School: Effectively Communicating Your School’s Story to the Community

Joe Sanfelippo, PhD, Superintendent, Fall Creek School District (Wisconsin)
Tony Sinanis, 2014 New York State Elementary Principal of the Year; Principal, Cantiague Elementary School (New York)
Tom Murray, State and District Digital Learning Director, Alliance for Excellent Education

Please join the Alliance for Excellent Education in a back-to-school webinar that is part of its Project 24 leadership series. Project 24 is a systemic planning framework around the effective use of technology and digital learning to achieve the goal of “career and college readiness” for all students. This Google Hangout will explore why branding schools is important; discuss the benefits of branding a school; and provide leaders with an action plan for branding. Branding is a way for leaders to make students’ learning visible to the entire education community in order to share best practices, celebrate achievements, and make sure that the education community is focused on the most important person: the student. This webinar will give leaders

  • an understanding of why branding is so important to students’ success;
  • stories of how branding has brought positive impacts to schools; and
  • tools to start telling your school story.

Authors of The Power of Branding (Corwin, 2014) and school district leaders Tony Sinanis and Joe Sanfelippo, PhD will share personal stories on how spreading their transparent message has transformed school learning environments and created a positive culture that involves the entire school community. Panelists will also address questions submitted by viewers from across the country.

Register and submit questions for the webinar using the registration form below. After registering, you will receive an email confirmation. Please check your email settings to be sure they are set to receive emails from

Please direct questions concerning the webinar to

If you are unable to watch the webinar live, an archived version will be available at usually one or two days after the event airs.

Categories: Gear: Academic Supports

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  1. photo
    Posted 6 years ago

    great webinar

  2. photo
    Posted 6 years ago

    Joe Sanfilippo uses Instagram more regularly because it allows to simultaneously post to facebook, twitter, flicker, etc.

  3. photo
    Posted 6 years ago

    Tony Sinanis advises whether teachers are getting out its messages on social media, emails or traditional newsletters, keep it current, substainable, true and consistent to your values. We need to be in the space of our kids where we can model digital citizenship, engage them and include their voices!

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